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Your Website Can Weather a Recession With These Updates

The global economic climate is always changing, and with the recent uncertainty in many countries, businesses have had to be especially vigilant about protecting their finances. One way to ensure that your business can weather tough times is by making website updates that are designed to boost sales in an uncertain economic climate. The Chamber of Hickory Nut Gorge has put together a list of changes you can make to your site that will help; read on to learn more.

Improve Your Communication with Customers

A major component of any successful business is its ability to communicate effectively with customers. When customers feel heard and valued, they are more likely to become loyal consumers who remain supportive of your brand even during uncertain economic times. Make sure that you have easy-to-access contact information listed prominently on your website so customers know how to reach out if needed. Additionally, consider adding an FAQ page that answers common customer questions quickly and easily.

Get Feedback

In addition to improving communication with customers, it’s also important to get feedback from them in order to identify areas where you can make improvements. Consider setting up polls or surveys on your website that allow customers to give their opinions on products or services they have purchased from you in the past. This will help you better understand what people might want in the future while also giving them a sense of being valued as a customer.

Learn How To Maintain Your Own Site

Having an online presence is essential for businesses today, but maintaining a site can be costly if done professionally. Consider learning basic web design skills so that you can make simple updates yourself rather than paying someone else every time you need something fixed or adjusted. This will save money in the long run—especially during difficult financial times—while also giving you peace of mind knowing that all updates are made correctly and efficiently.

Add Videos and Infographics

Updating your site with videos or infographics can help increase engagement rates while providing valuable information about products or services offered by your company. Videos are particularly helpful, since they create an emotional connection between viewers and brands which can result in increased conversions over time. Additionally, infographics provide an easy way for visitors to comprehend complex topics quickly without having to read through pages of text, which makes sites easier to navigate overall.

Use PDFs For Increased Efficiency and Security

PDF files offer several advantages when used correctly on websites, including improved efficiency when processing large amounts of data like purchase orders. They also offer greater security since these documents are harder for hackers to access than web pages. Adding PDFs onto pages where appropriate ensures smooth transactions while also increasing visitor confidence. In order to use a PDF filler, look for a tool that allows your customers to securely fill out and sign forms on your site.

Learn More About Data Analytics

Data analytics plays an important role in helping businesses understand their target audience better so they can adjust their approach accordingly if needed. Using tools such as Google Analytics will help provide valuable insights into user behavior, which could help improve conversions over time while providing useful information regarding how changes made may impact customer engagement rates going forward. Get familiar with these tools before jumping in, and read reviews from users.


Making changes to your website can have significant impacts on your small business, both now and over time. Look for budget-friendly tools, such as a PDF filler, that will help you streamline tasks and save time. With the right moves, you can grow your business without stress, even when the economy is struggling.

Have a question for the team at the Chamber of Hickory Nut Gorge? Get in touch today and learn more about our resources.
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Birch Bay Chamber of Commerce